Marketing Attribution – give credit where it's due

The inability to see all the data that tags provide in one place has meant a disproportionate amount of attention to the channels and campaigns that delivered ‘the last click’.

Using TagMan you can go beyond last click to see the complete and entire journey any customer takes to a sale - including non-paid channels such as social media and SEO – and so understand the real contribution of all your marketing efforts to sales.

And, using our unique deduplication and attribution management tools, you can attribute credit and commissions, automatically, so that every channel is rewarded accurately and fairly for their role in success.

How we do it:
The combination of a single reporting interface that combines all your tag data with uniquely advanced attribution management technology, delivers:

•    Full data feeds to report the exact path of any customer to a sale, in order and in detail –
      including date, time, creative execution, media placement and search keyword
•    Reports identify any trackable marketing event, including ‘direct-to-site’, paid and natural
      search, display advertising, email, affiliates, live online service support and social media
•    True deduplication so your CPA partners are only paid when they really were the last click
      in the chain
•    Attribution reports detailing the conversions, assisted conversions and attributed
      conversions of any channel according to a complete range of attribution models
•    Employ applied attribution to split levels of credit and commission, automatically, across
      online channels and reward multiple partners for the same sale

To find out more about how TagMan can enable you to give credit only where it’s due, contact us.